The Lean Startup approach is designed to develop products with minimal effort and test them in the market early. The goal is to gain market insights before making significant investments.
Minimum Viable Product (MVP): A simple, functional product is created to gather feedback from customers.
Build-Measure-Learn: A central cycle in which the product is developed, tested, and iteratively improved based on the results.
Pivot or Persevere: Based on feedback, a decision is made to either adjust the product strategy (pivot) or continue with the current approach (persevere).
A practical example of the Lean Startup approach is the development of an online store. Instead of immediately offering a full range of products across numerous categories, the company begins with a Minimum Viable Product (MVP) strategy: launching only a few carefully selected products targeting a specific audience (e.g., sustainable water bottles for environmentally conscious consumers).
Through the Build-Measure-Learn cycle, the offering is continuously evaluated. The company analyzes customer purchasing behavior, collects feedback on product quality, website usability, and shipping processes. Using this data, the team decides whether to expand the product range (persevere) or adjust the strategy (pivot), such as introducing a new product category or focusing on a different target group.
This approach enables businesses to start with minimal investments, gain market insights, and tailor their offerings to meet customer needs before allocating substantial resources.